HELD & SENT
Two athletes in HELD & SENT training pieces between sets

HELD & SENT

Held by Christ. Sent with purpose.

Material and detail

Made at the seam

Everything is decided at the seam. The label is woven rather than printed, and the wordmark is laid down tonally so it reads as texture before it reads as a word. Nothing here is louder than it needs to be.

Woven HELD & SENT label stitched into a ribbed collar
Woven label
The wordmark printed tonally across washed fabric
Tonal print
Webbing strap and canvas body of the training tote
Webbing and canvas
Hang tag resting on brushed fleece
Hang tag
A woven HELD & SENT label stitched into the hem of a fleece

The mark

Read in the
light

Tonal on tonal. The wordmark is pressed into the label rather than printed across it, so it holds the light instead of shouting for it. Turn the piece and it appears; set it down and it is quiet again.

The same restraint runs through every garment: a small mark at the chest, a line on the back, a reference inside a hem.

Front of the tee: the wordmark, small and centred
Back of the tee: PURPOSE CLUB arced above and below the core line

Drag the line, or focus it and use the arrow keys.

Faith in the details

Front, then back

The wordmark sits small and low on the chest, close enough in tone that you have to look for it. The line goes on the back, at full size, where the wearer never sees it and everyone behind them does.

  • IN CHRIST.

    2 Corinthians 5:17

  • WALK BY FAITH.

    2 Corinthians 5:7

  • GRACE / GRIT

Two people seated, backs turned, wearing HELD & SENT

The core line

Held by Christ. Sent with purpose.

The first half is settled before you do anything. You are held on the days you train well and on the days you do not. The second half is what follows: sent, with somewhere to be and something to carry. We make clothes for the middle of that. The early start, the long set, the walk home. The garment says little. The line on the back says the rest.

The full collection

Seven pieces, and the language they carry.

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